SEO for Therapists & Group Practices
People don't search for “therapist.” They search for EMDR in their city, anxiety therapy for teens, couples counseling that takes their insurance. We build the Google Business Profile and pages that match those searches — within the ethics of your profession.
A real example
High intent, low competition — one of 17 variations of this one search. Every modality, issue and population you treat has searches like this in your city.
Source: Semrush keyword data, US database.
The strategy
Four kinds of searches, four kinds of pages
We build your keyword map from the searches people make when they're ready to book — not from blog topics that bring traffic and no clients.
ISSUES
“anxiety therapist near me”
A page for each issue you treat, written for the person living with it.
MODALITIES
“EMDR therapy [city]”
Explain the approach, who it helps, and who on your team is trained in it.
POPULATIONS
“therapy for teens [city]”
Pages for the people you serve: teens, couples, veterans, new parents.
LOCATIONS
“therapist in [neighborhood]”
Real location pages, plus telehealth pages for the states you're licensed in.
What we do
SEO for therapy practices, done for you
Built for Squarespace, WordPress and Wix sites. Your copywriter or ours; your clinicians approve anything clinical.
Ethics
SEO that respects your license
Some common local SEO tactics don't belong in a therapy practice. Professional ethics codes generally discourage soliciting testimonials from current clients, so we don't ask your clients for reviews. We keep ad tracking off booking and intake pages. And we never publish anything that implies a guaranteed outcome.
Instead, we lean on what works within the rules: a complete profile, genuinely useful pages, clinician credentials, and mentions from professional and community sources.
Plans
Therapist SEO pricing
Flat monthly fees. First 90 days, then month to month.
Solo practice
One clinician or a small practice with one location. Business Profile, keyword map, up to 3 service or modality pages, technical SEO and monthly reporting.
Get startedGroup practice
Four or more clinicians, or multiple locations. Everything in Solo, plus issue, modality and population pages for your whole team, clinician bios, local links and weekly check-ins.
Get startedFAQ
SEO for therapists: FAQ
Do you work on Squarespace?
Yes. Most therapy sites we see are on Squarespace. It has limits compared with WordPress, but schema, speed and structure can all be improved within it.
How long until I get more inquiries?
Profile improvements can show within weeks. Service and modality pages usually take two to four months to rank, faster for low-competition searches like many modality-plus-city terms.
Can you help if I'm telehealth-only?
Yes. We build state-level pages for where you're licensed and focus on directories and AI visibility, since the Maps pack favours physical offices.
Do you work with therapy marketing agencies?
Yes — we provide SEO fulfilment for agencies that serve therapists, under your brand or ours.
Free · video in 2 business days